During this period which has nothing to envy to the practices of the commercial competitors TF1 and La Cinq, Canal+ garners an insufficient volume of subscribers. However, with Alain de Greef, a friend of Pierre Lescure, early production director who then became program director, the subsequent creation of programs like Direct (October 9, 1985), Nowhere Elsewhere (August 31, 1987), the channel found itself a tone and identity made up of irreverence with Coluche 1 faux presented by Coluche (October 7, 1985 to February 6, 1986), then with Les Nuls (Objectif Nuls, February 2, 1987). In January 1987, Canal+ created its production subsidiary, Canal+ Productions, which would become StudioCanal, one of the world’s leading film catalogs; in October of the same year, Canal+ launched Canal+ Magazine (later renamed “PLUS+”), the printed monthly magazine for the channel’s millions of subscribers.
